Cate Brennan for HD98 | Project Type: Political Candidate Campaign Website Candidate: Cate Brennan Office: Texas House of Representatives, District 98 Party: Democrat Tone: Trustworthy, values-driven, unifying, firm but optimistic Audience: HD 98 voters (Democrats, Independents, moderate Republicans, families, educators, healthcare workers, young professionals) Primary Goal: Introduce Cate Brennan, clearly define “True Texas Values,” persuade voters, and drive engagement (volunteer, donate, vote) WEBSITE TITLE & TAGLINE Title: Cate Brennan for Texas House District 98 Primary Tagline (Hero Section): Restoring True Texas Values Secondary Tagline / Slogan: Fighting for personal freedom, affordability, opportunity, and respect for our diverse people, cultures, and religions. BRANDING & VISUAL DIRECTION Color palette: Texas-inspired but modern (deep blue, white, warm red accents; avoid aggressive tones) Style: Clean, professional, welcoming, community-oriented Imagery: Cate Brennan engaging with community members Texas and HD 98–specific visuals Schools, healthcare settings, families, and neighborhood scenes Typography: Clear, accessible, professional political campaign style REQUIRED SITE SECTIONS & CONTENT 1. HERO / LANDING SECTION Headline: Restoring True Texas Values Subheadline: Cate Brennan for Texas House District 98 Intro Copy (short): Cate Brennan is running for Texas House District 98 to unite—not divide—our community and restore the true Texas values of integrity, fairness, opportunity, and personal freedom. Primary Call-to-Action Buttons: Volunteer Donate Get Updates 2. WHY I’M RUNNING Section Title: Why I’m Running Content Summary: Cate Brennan is running because Texas deserves leadership that brings people together and protects the freedoms that define our way of life. While HD 98 is a prosperous district, many families struggle with affordability—housing, childcare, and healthcare. At the same time, extremist politics in Austin threaten public education, personal freedom, and fairness. Cate believes Texas can have both prosperity and progress. She is running to give HD 98 a strong, principled voice in Austin—one that defends personal freedoms, invests in public schools, and restores integrity in government. 3. DEFINING TRUE TEXAS VALUES Section Title: What Are True Texas Values? Core Values Bullets: Integrity and honesty in government Fairness, equality, and respect for diversity Personal freedom and individual liberty Strong public schools and opportunity for every child Separation of church and state Expanded Copy: True Texas values mean standing up for personal freedom—freedom to make healthcare decisions, freedom to love and marry who you choose, freedom of religion, and freedom from government interference in our private lives. Cate Brennan believes government should work for people, not impose ideology. 4. ISSUES & PRIORITIES A. Public Education: Excellence, Not Vouchers Key Points: Oppose school vouchers and corporate outsourcing of education Fully fund public schools and raise teacher pay Protect academic freedom and critical thinking Oppose state takeovers and religiously biased curriculum Support local control of schools Message: Public schools are the backbone of HD 98. Vouchers drain taxpayer dollars from public schools and send them to unregulated private institutions. Cate will fight to repeal the voucher scam and ensure every child has access to a high-quality public education. B. Affordability: Housing, Healthcare & Daycare Housing: Expand affordable housing options Support first-time homebuyers Restrict predatory corporate investors Healthcare: Expand Medicaid Lower insurance premiums Improve mental health, prenatal, maternal, and pediatric care Daycare: Reduce childcare costs for working families Support a childcare model similar to New Mexico Ensure every child has a safe, affordable place to learn C. Protecting Personal Freedoms Key Positions: Defend bodily autonomy and reproductive rights Support marriage equality and LGBTQI+ rights Uphold separation of church and state Protect privacy, free speech, and academic integrity Message: Government has no place in our most personal decisions. Cate Brennan will defend individual liberty with a principled, freedom-centered approach. D. Promoting Integrity in Government Key Points: Transparency and ethical governance Protect voting rights and expand access to voting End partisan gerrymandering Apply laws fairly without bias 5. BIOGRAPHY Section Title: Meet Cate Brennan Summary Bio: Cate Brennan is a lifelong Democrat, nonprofit executive, healthcare advocate, and community organizer. Raised in North Texas, she brings decades of leadership experience in healthcare policy, nonprofit management, and public advocacy. She served as CEO and senior executive of major national healthcare associations, working on legislation related to human trafficking, youth safety, and public health. Cate holds a BS in Journalism from the University of North Texas, an MBA from Texas Woman’s University, and is a Certified Association Executive (CAE)—a distinction held by fewer than 5% of association professionals. Cate lives in Grapevine with her partner and is running to restore fairness, opportunity, and grace to Texas government. 6. FAVORITE QUOTES Quote Section Design: Clean, prominent typography “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.” — Margaret Mead “Taxes are what we pay for civilized society.” — Oliver Wendell Holmes Jr. 7. CALL TO ACTION Section Title: Let’s Restore Texas Together Message: The time for change is now. HD 98 deserves leadership that listens, acts, and restores our shared values. Together, we can protect public education, defend personal freedom, and make Texas affordable for everyone. CTA Buttons: Volunteer Donate Join the Campaign 8. FOOTER Include: Campaign disclaimer (Texas Ethics Commission compliant) Social media links Email sign-up “Paid for by Cate Brennan for Texas House District 98”